Yodle is a provider of online advertising for small businesses. In redesigning the customer facing dashboard, I concentrated on clarifying the customer value proposition and on addressing customer needs and pain points within the existing experience.
Yodle's systems generate and store a large amount of metrics. Prioritizing, simplifying and displaying that data to the customers in a way that is easy to understand presented a challenge.
The new dashboard reshapes the relationship between Yodle and its customers. By encapsulating disparate data into a story that is easy to understand, Yodle was able to drive up customer retention and reduce customer support call volume.
Concepting and ideation