Ford Owner Mobile App

As part of a larger effort to improve vehicle onboarding and ownership experience, Ford Motor Company, the second-largest U.S.-based automaker wanted to create a mobile application that would serve their new and existing customers.


Expanding to the US market from native France, vente-privee, the pioneer of the online private sales genre, needed a new site that would set it apart from the competition.

Mercedes-Benz dealership locator

Mercedes-Benz is a world premier luxury automaker. As part of a complete redesign of their site, one of the company's business goals was to make it easier for their existing and potential customers to find their dealerships.

Yodle Dashboard

Yodle is a provider of online advertising for small businesses. In redesigning the customer facing dashboard, I concentrated on clarifying the customer value proposition and on addressing customer needs and pain points within the existing experience.

American Express cardmember referral process

American Express has some of the most loyal cardmembers in the industry. To capitalize on that fact, the company wanted to improve the existing mechanism by which current cardmembers recommend cards to their peers.

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